The livery (paint job) features a predominately red car with a number of associate sponsor logos Shell Gasoline, Ferrari itself, Bridgestone and a few others. The 2010 Ferrari Scuderia (Marlboro) F1, innocent top view: Now, however, 4 races into the year, the EU portion of the Formula One season is about to begin in Spain and the car's livery is in the spotlight due to the team's unique solution to the ban on advertsing. (Ferrari is the only Formula One team with a tobacco brand in its formal title, Scuderia Ferrari Marlboro.) At first glance the car is void of major sponsorship per the rules and has gone relatively unnoticed over the last four months. In January, Ferrari presented the new Scuderia Marlboro F1 single-seater. Basically, the Ferrari's appear to have no major sponsorship when raced in the EU. They've spent a ton of money to sponsor Ferrari's Formula One team without being able to brand the cars under this sponsorship. This is exactly what has been happening with Marlboro. And you state that the race team's Ferraris would simply not carry your brand's logo where there was this ban in place. Obviously, Formula One qualifies as a cross-border cultural and sporting event, but you go forward with your sponsorship anyway. Right around the same time as your contract negotiations. The best I can tell is that this went into effect in 2005. It also prohibits tobacco sponsorship of cross-border cultural and sporting events. The law goes something like this: The Tobacco Advertising Directive: Passed by the European Parliament and Council in 2003 (see: IP/02/1788), the Directive bans tobacco advertising in the print media, on radio and over the internet. Unfortunately for you, the European Union is set to pass a ban on cigarette advertising and your company manufactures and globally markets cigarettes. You are in negotiations to financially sponsor this race team for the next five years and are willing to pay about $1 billion to do so. Your identity and brand is intertwined with the race team and to some extent Formula One itself. Imagine yourself as a major sponsor of the biggest and most successful Formula One racing team. Anyone else feel this way?īut this caught my attention and is anything but boring. ![]() I will say this though - lately, I've been pretty bored with everything that I've been seeing. But I'm ready to get back to my normal blog schedule and writing about what's been going on in advertising and design. Yes, there's been a lot going on and since I'm now freelancing and back living in the western hemisphere, my schedule is all out of whack. Man, I have never gone this long without posting something.
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